Embedding Values into Digital Artifacts

Overview: The shift toward digital offerings poses challenges for companies that are adapting their development process from creating physical products to new artifacts. ways in which design and interaction with customers is not effective the domain. This article outlines how Sorgenia, a fast-growing utility company Italy, conceptualized designed mobile app its consumers use access services. classical dimensions of user experience (aesthetic, emotional, symbolic) need be layered coordinated throughout customer’s make underlying values emerge progressively. In doing so, can guided comprehend artifact fully, overcoming interpretive barriers caused by lack physicality.